Blueberry, a Reckner Company
Delivering Clarity to Inspire Action
Blueberry is a full-service market research consultancy, combining expertise in marketing research, product research & sensory science. Delivering a complete portfolio of traditional, breakthrough & proprietary market research solutions, we work across the entire product innovation pipeline from the early concept/prototype development phase through commercialization. Clients include manufacturers of food and beverage, home care, and personal care products and financial services institutions. Let’s talk about your innovation landscape.
Blueberry offers a complete portfolio of traditional, breakthrough & proprietary solutions:
- Qualitative - including category exploration, ideation /creative /problem solving, consumer sensory labs and brand positioning /repositioning.
- Quantitative - including brand mapping, segmentation, concept/ package /message testing, drivers of liking, and category appraisal.
- Sensory - We work collaboratively with our sister company, The Institute for Sensory Research, to deliver scientific, sensory research solutions.
- The Consumer Experience Landscape® - our research model for marketing innovation and a powerful foundation for product pipeline development.
We help our clients:
- Understand their brands, categories and consumers
- Develop meaningful and actionable segmentations
- Identify white space opportunities
- Develop, screen and optimize concepts and prototypes
- Identify optimal product lines
- Test and optimize communications
Visit our website: www.blue-berry.com
Blueberry, a Reckner Company | 1600 Manor Drive Chalfont, Pennsylvania 18914 United States of America | 267x-954x-0440
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