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Blueberry, a Reckner Company

Contact PersonPeter Grubb
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1600 Manor Drive
Chalfont, Pennsylvania 18914
United States of America
Blueberry, a Reckner Company

Delivering Clarity to Inspire Action

Blueberry is a full-service market research consultancy, combining expertise in marketing research, product research & sensory science. Delivering a complete portfolio of traditional, breakthrough & proprietary market research solutions, we work across the entire product innovation pipeline from the early concept/prototype development phase through commercialization. Clients include manufacturers of food and beverage, home care, and personal care products and financial services institutions. Let’s talk about your innovation landscape.

Blueberry offers a complete portfolio of traditional, breakthrough & proprietary solutions:

  • Qualitative - including category exploration, ideation /creative /problem solving, consumer sensory labs and brand positioning /repositioning.
  • Quantitative - including brand mapping, segmentation, concept/ package /message testing, drivers of liking, and category appraisal.
  • Sensory - We work collaboratively with our sister company, The Institute for Sensory Research, to deliver scientific, sensory research solutions.
  • The Consumer Experience Landscape® - our research model for marketing innovation and a powerful foundation for product pipeline development.

We help our clients:

  • Understand their brands, categories and consumers
  • Develop meaningful and actionable segmentations
  • Identify white space opportunities
  • Develop, screen and optimize concepts and prototypes
  • Identify optimal product lines
  • Test and optimize communications
Visit our website: www.blue-berry.com
Blueberry, a Reckner Company | 1600 Manor Drive Chalfont, Pennsylvania 18914 United States of America | 267x-954x-0440
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