There is something to be said for clarity of vision. We have spent the past 25 years defining who we are as a company, and what we provide as a partner to our clients. What we provide is the very best qualitative research. What you get are strategic insights.
Whether it’s online ethnography, social media analysis, or mobile research, we value the exploration of new methods; that’s why we pay our researchers to lead, not follow. If there’s a resource that has the potential to help our clients better understand their market, we are out in front, piloting new technology, assessing our findings, and implementing best practices to ensure the best results, every time.
And don’t think we neglect the tried and true, traditional methods such as focus groups and IDIs. We bring innovative projective exercise, creative homework assignments, and above all moderating excellence to each and every project. What do you get from our diligence and dedication? Peace of mind.
The Doyle Difference
Why We’re Worth Every Penny
In an industry filled with both behemoths and independents, Doyle Research occupies that precious middle space of "boutique firm”: small enough to provide personalized service; big enough to be an industry leader, changing the way people think about qualitative research as a discipline. Getting there wasn’t easy–it’s taken time, resources and, most certainly, a commitment to excellence–but the benefits have been immeasurable. And while we know we’re not the least expensive provider around, the value we bring to your business is worth every penny.
We invest in our team, and it shows in our research.
It’s no accident that we have one of the best teams in the business. We work hard to hire the right people, and we work even harder to keep them. We continuously train and develop our staff. We focus on quality of results, not quantity of projects. We maintain a truly collaborative, team environment, and that has given us a deep resource that adds value to every project we take on, no matter the size. Why? Because we love what we do. We love being part of a team that interacts. We love sharing knowledge and insight. We work together to solve problems and answer complex questions, and we’re passionate about the service we provide.
We innovate. All the time.
Doyle is often the first to market on innovative research techniques. Whether it’s online research, social media analysis, or mobile research, we value the exploration of new methods; that’s why we pay our researchers to lead, not follow. If there’s a resource that has the potential to help our clients better understand their market, we are out in front, piloting new technology, assessing our findings, and implementing best practices to ensure the best results, every time.
We’re focused on high value.
When we take on a project, we do it right so that you don’t have to do it over. We bring depth of experience to every problem, depth of resources to every project, and expertise to every tool and method we provide. At DRA, it’s never a question of "have you done this before”; if we can’t be the best, we don’t do it at all.
Doyle Research Associates, Inc. | 150 N. Michigan Ave Suite 2800 Chicago, Illinois 60601 United States of America | 312x-863x-7600