Campbell Communications is a strategic research, marketing and communications firm founded by John C. Campbell in 1981. It is based in Washington, DC.
Campbell has more than 30 years in journalism, public relations, marketing communications and research, with deep experience in strategic research and planning in the fields of financial services, health, housing and technology.
In the past 20 years, his firm has provided consulting services to more than 60 trade and professional associations, to corporate organizations in a variety of industries, and to federal government agencies.
Campbell's strategic research has informed marketing and public relations programs for a variety of national organizations. It also has helped companies improve their most important customer relationships, marketing and sales efforts, and refinements in products and services. For non-profit clients, the firm's research has helped plan and measure the effectiveness of membership campaigns and evaluate communications programs.
In the 21st Century, Campbell has frequently employed online surveys in business-to-business research, extracting and analyzing attitudinal information within customer or constituent relationships. The benefits of online surveys over old, traditional methods are obvious: speed, flexibility, control, accuracy - and enormous cost savings.
About Ron Campbell
Ron Campbell is the president and chief strategist for Campbell-Communications. Campbell-Communications is an expert research and consulting company, as well as, a leader in strategy development for multicultural markets.
As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies and corporations eager to create targeted marketing plans for multi-cultural segments. Ron has provided research and guidance to clients that include MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Spike/DDB, and Royal Caribbean Cruise Lines.
While at "blue chip” advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, and Sears.
Due to Ron’s expertise and experience he has been quoted in major dailies including The New York Times, and The Baltimore Times, as well as industry specific publications such as Advertising Age and CRM Magazine. Ron has a clear vision and passion for developing successful strategies along with contributing to creative development and the overarching marketing communications strategy.
Ron holds a B.S. from New York University and an MBA from the University of Illinois.
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