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Martec Group - Green Bay

Contact PersonLinda Segersin
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1445 North Rd.
Suite 1
Green Bay, Wisconsin
United States of America
Martec Group - Green Bay

The Martec Group is comprised of market research and consulting professionals with a mission to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients' success in global markets.

Founded in 1984, The Martec Group has grown to more than 60 professional staff members in our six global offices, which include Chicago, Detroit, Green Bay, Frankfurt, Shanghai and Beijing.

The Martec Group's expertise is in our ability to collect primary data from a wide variety of respondents and interpret the results. Our research tools and methodology vary depending on project objectives and the target audience, which ranges from CEOs of major corporations to local building contractors.

A number of approaches, both qualitative and quantitative, may be utilized to collect respondent information and analyze the results. Our experience has taught us to be flexible when dealing with difficult-to-reach audiences like C-suite business executives and opinion-formers.

Qualitative Approach

  • One-on-one, in-depth interviews
  • Dyads, triads, mini groups, focus groups
  • CATI (Computer-assisted telephone interviewing)
  • WATI (web-assisted telephone interviewing)
  • DMU groups (group interview with the decision-making unit within a business unit of a single customer)
  • Product testing clinics
  • Quantitative Approach
  • Telephone interviews
  • One-on-one interviews
  • On-line surveys
  • On-site (conference, trade show, etc.) intercepts
  • Phone-fax-phone and phone-email-phone interviews
  • CATI (Computer-assisted telephone interviewing)
  • WATI (web-assisted telephone interviewing)

New product/concept assessment

  • Evaluates the feasibility of a new product and/or technology
  • Product value and positioning studies
  • Assesses the gaps in value between expectations of the customer vs. the product/service delivered
  • Size/segmentation analysis
  • Qualitatively or quantitatively investigates the size, segmentation and growth potential of a market
  • Value chain studies
  • Analyzes the role of each channel participant, quantifying the value provided at each level of the chain
  • New market opportunity evaluations
  • Quantifies the opportunity (size, segments, geographies, barriers, competitors) for new products or markets
  • M&A due diligence
  • Provides analysis of the market and brand position, technology strength and strategic fit of acquisition candidates from a customer, supplier and competitor perspective

Customer needs analysis

  • Utilizes direct customer feedback to identify, quantify and/or map the hierarchy of needs
  • Satisfaction analysis and performance benchmarking
  • Utilizes direct customer feedback (a.k.a. 'Voice of the Customer') to determine how product or service offering performs vs. the competition; results in a prioritized list of customer improvement initiatives
  • Brand and corporate reputation measurement
  • Evaluates client's brand awareness, attributes, knowledge, consideration, personality traits and loyalty
  • Identifies perceptions of client and competitors in the market, assesses current positioning, analyzes what client is on its best day and defines key message content
  • Internal and external assessment of the importance and relevance of desired corporate values, isolates reputation drivers and explores reputation forming networks and sources
  • Win/loss analysis
  • A diagnostic assessment of the sales process and a "deep drill" exercise into the key drivers of "wins" vs. "losses"
  • Assesses the gap between expectations of the customer vs. the expectations of the client

Strategic positioning

  • Business model development
  • Evaluate and project future product portfolio
  • Analysis of growth and profitability in the portfolio
  • Identify R&D priorities and spending
  • Value chain positioning
  • Organizational structure
  • Strategic relationships/M&A analysis
  • Investments
  • Technology benchmarking
  • Product portfolio/specifications
  • Patent profiles
  • Process expertise
  • Manufacturing capabilities assessment
  • Determine make vs. buy; sourcing breakdown
  • Process analysis
  • Plant production/capacity
  • Identify and analyze cost and efficiency metrics
  • Cost and profitability modeling
  • Product, business and divisional levels
  • Raw materials
  • Hourly and salaried headcount
  • SG&AR breakdown
  • Cost to produce
Visit our website: www.martecgreenbay.com
Martec Group - Green Bay | 1445 North Rd. Suite 1 Green Bay, Wisconsin United States of America | 920x-494x-1812
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