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The Value Engineers

Contact PersonAlex Waters
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236 West 38th St
15th Floor
New York, New York 10018
United States of America
The Value Engineers


Founded in 1986, The Value Engineers has over 30 years of experience of strategic brand consulting to the world's leading brands.

Our purpose is to engineer real and enduring value for brands and brand owners through our practice areas of Branding, Strategy, Innovation, Insight, Closeness and Capabilities.

We work across the globe from two bases in London and New York. Last year we completed 109 projects for 53 different clients in 39 different countries.

We are part of Cello Group plc and employ 50 people drawn from a variety of agency, client and academic backgrounds as well as home-grown talent.


We believe what sets us apart is the combination of three qualities in our people; one, intellectual capacity; two, a passion for brand building; and three, a ferocious commitment to your goals. Brought together in purpose-picked project teams, they are the reasons you can rely on us to deliver smart, value-creating and practically-minded solutions for your brands.

So whoever you are, whatever your category and wherever you are throughout the world, we can help marketers like you, out-think rather than out-spend the competition.


  • A brand-centric, brand specialist approach
  • Proven track record with 25 years experience
  • Delivering commercially-focused solutions to maximise brand growth
  • Stimulating and enthusiastic teams of committed Value Engineers
  • Have worked on 25% of the biggest global brands (BrandZ Most Valuable Global Brands 2010)
  • Proprietary tools and processes honed through practical use
  • Consumer-led not consumer-fed

Want another perspective? Read our clients thoughts on working with us on our web site www.TheValueEngineers.com.

Visit our website: www.thevalueengineers.com
The Value Engineers | 236 West 38th St 15th Floor New York, New York 10018 United States of America | 914x-574x-7704
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