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Contact PersonJanice Lai
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500 Frank W. Burr Boulevard
Suite 5
Teaneck, New Jersey 07666
United States of America

Our Beliefs are grounded in shopping behavior and the core principles of behavioral economics.

At PRS IN VIVO, we believe primarily in what people do, rather than what they say.

We know that real life purchase decisions are overwhelmingly behavioral ("thinking fast”), rather than rational ("thinking slow”) – and that they are greatly influenced by context.

These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf.

They also guide our investments in unique offerings to understand, document and predict shopper behavior, including a global network of 20+ ShopperLabs® and unmatched scope, database, and expertise in eye-tracking.

Visit our website: www.prs-invivo.com
PRS IN VIVO | 500 Frank W. Burr Boulevard Suite 5 Teaneck, New Jersey 07666 United States of America | 201x-720x-2754
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