Practical Imagination Enterprises
Practical Imagination Enterprises is a boutique consulting firm that specializes in Innovation and Qualitative Market Research.
What's unique about us is the way in which we weave the two together. The findings from our research inform the innovation work we do with our client teams, and vice versa.
We help our clients grow their businesses by...
Using a broad array of research methodologies including creative focus groups, in depth interviews, ethnographies and shopping immersions to discover new insights about existing and potential customers
We create business opportunities and fill up the pipeline with new product concepts and product improvements.
We advance positioning concepts & marketing communications.
And we apply our innovation tools in other realms including--packaging, retail, new business models, ways of attracting and retaining customers.
We ve written a book on our approach--
Stir It Up! Recipes for Robust Insights & Red Hot Ideas, published by Paramount Market Publishing, Inc.
Visit our website: www.practical-imagination.com
Practical Imagination Enterprises | 18 Losey Road Ringoes, New Jersey 08551 United States of America | 908x-237x-2246
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