Bauman Research & Consulting, LLC
Actionable Research That Fuels Change
At Bauman Research & Consulting, we understand our clients need market research that's strategic, business/market driven, and, most of all, actionable.
We are a full-service market research and insight consultancy that designs and conducts qualitative and quantitative market research studies that deliver the consumer insights and intelligence companies need to make impactful business and brand decisions. We craft our deliverables to tell a story. They are specifically designed to stand on their own--informing both visual and textual learners and providing value long beyond the conclusion of the engagement.
We specialize in research services for marketing communications, branding and positioning, messaging, voice of the customer, new product development/extension, naming, strategy development, concept testing, website usability, employee engagement, competitive landscape and trend analysis.
Methodologies include surveys (Internet, phone, mail), focus groups, in-depth interviews, emotional analytics, ethnography, collaborative strategy development, technology-assisted and online groups, Web site usability, social media and secondary research.
Industry expertise encompasses advertising/PR/marketing communications, consulting/professional services, financial services/insurance, healthcare/medical device/pharma, appliances/electronics/technology, grocery/CPG, small-to-medium-sized businesses (SMBs) and more.