DRG / The Dieringer Research Group, Inc.


At The DRG, we believe intelligence is a powerful tool for business growth. With over 40 years of experience working with a diverse mix of industries, The DRG’s custom research solutions gather intelligence to help our clients build profitable brands, launch new products, optimize their marketing strategy, and keep their customers at the center of their organization. We help our clients identify and take action on opportunities around Customer Experience, Brand Perceptions and Reputation, Advertising Effectiveness, Product Development, Concept Testing, and Market Opportunity. The DRG is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).


The DRG is passionate about connecting you with your customers, helping you understand their perceptions, opinions, beliefs, attitudes, and experiences. We believe that a flexible, customized research approach will help you best identify business opportunities and uncover solutions for your current challenges.

Customer Experience - All organizations are looking for ways to increase customer satisfaction, loyalty, and referrals. In order to accomplish these objectives, you must stay in tune with your customers’ wants and needs. Customer experience research provides a comprehensive view of customers’ satisfaction and experiences with your business and products, evaluating perceptions of performance and identifying opportunities for improvement.

Brand Research - We understand the importance of establishing strong brand equity, and we partner with you to deliver market insights around brand perception, advertising effectiveness, and website usability. Through our brand research, you are able to identify solutions and develop strategies to help you increase awareness, differentiate your brand in a crowded market, build your reputation, and attract more customers.

Product Research – We’ll partner with you to help ensure your products succeed in today’s competitive marketplace, through product development lifecycle research, trade-off research, and pricing research. You can leverage the insights from our product research to increase satisfaction and loyalty with your products, better define your value proposition, improve your competitive position, strengthen brand equity, and ultimately increase your sales and profits.

Market Analysis - Before diving deeper into specific customer, brand, and product research initiatives, it can be beneficial to take an assessment of the overall market. The DRG’s market solutions look at current trends, opportunities, and customer/prospect groups within your market, and include: segmentation, market opportunity research, and competitive assessments.


200 Bishops Way
Brookfield, Wisconsin 53005
United States of America

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