Welcome to the new Feedback!Founded in 2001, Feedback has always been driven by the singular vision of its Founder Sherif Omar, which was based on a culture of integrity.
Now, more than a decade later, we are reinventing ourselves as an innovative research hub, bringing on board a surprising number of new solutions that are groundbreaking for the region. We understand the demands of our local, regional and international partners. We are more than ready to help you connect with your consumers in the Middle East and North Africa.
We are strategic research consultants who are passionate about adding value, using our expertise in the areas of consumer behavior and insights, statistics, branding and psychology, to translate research into actionable possibilities for your business.
Ability to adjust to evolving client requirements
Ability to take quick decisions without the hassle of multiple layers of decision making
Added value by virtue of experience
Arabs on the team
Greater skew of Arab team members and those working in the region
Besides our highly successful Field & Tab, Full Qualitative and Quantitative Research services, we also offer more advanced solutions and tools to help you reduce costs, gather data in a quicker way than before, and provide more insights.
Our Products Besides our highly successful Field & Tab, Full Qualitative and Quantitative Research services, we also offer more advanced solutions and tools to help you reduce costs, gather data in a quicker way than before, and provide more insights.
Offline & Online research capabilities
CATI, CAWI, CAPI in addition to F2F
26, 12 & 32 CATI stations at our offices in UAE, KSA & Egypt respectively
We also provide live listening facilities to our clients
In-house focus group viewing facility
At our offices in Sharjah, Jeddah & Cairo with streaming facilities
Translation & transcription facilities
Centralized at our office in Cairo for cost effectiveness
Dedicated quality control team
Reports to research team directly to avoid any potential bias or conflict of interest.
Middle East and Africa
With affiliates across many countries, we can help you with fieldwork in the Middle East and Africa
We want to hear from you, and will be happy to assist you in any way we can! Contact us by phone, email, Twitter or by visiting our office.