For over 30 years, Horowitz Research has been a leading provider of turn-key qualitative and quantitative research project management, analysis and consulting. Well known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s Black, Latino, Asian, LGBTQ and disabled consumers, among others. We are pioneers in the study of the Transcultural Effect™ and its implications on total market strategies for the new general market.
Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and "out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing, in addition to our full suite of quantitative service offerings.