Loyalty Research Center / LRC


What We Do
Loyalty Research Center is committed to the practice of measuring and managing stakeholder relationships. Our team of experienced and accomplished research professionals provide not just data, but insights, to help businesses achieve spectacular results.
Loyalty Research Center works with clients to provide key insights. When done right, the information is used to:
  • Measure company performance in the eyes of customers
  • Segment customers as Loyal, Neutral & Vulnerable, so you can proactively address these segments & individual customers
  • Understand exact customer expectations, thereby guiding the organization on what they should do to retain and grow customer relationships.
  • Directly influence revenue & cost, increasing your organization’s ROI
  • Attracting, training and retaining top talent is a high priority for businesses. Our employee feedback services provide the required information to do this well.
Loyalty Research Center has extensive experience across many industries. Our list of domestic and international clients spans the Business-to-Business, Business-to-Consumer and Associations space.
  • Associations
  • Consumer Products
  • Financial Services
  • Healthcare
  • Industrial Goods and Services
  • Information Technology
  • Mergers & Acquisitions
  • Professional Services
  • Retail
  • Telecom
The breadth and depth of our expertise across sectors means clients have access to fresh thinking and innovative ways of problem solving drawn from spheres outside their immediate industry environment.
Analytics Solutions
Analytic Solutions are designed to enhance other prograMississippi, but can be standalone as well. These offer a deep dive into the data to truly understand customer behaviors and their triggers.
Loyalty Management Solutions
LMississippi consists of measurement and analysis of information to provide the management team with diagnostics relevant to their business model and how it relates to the market.
Decisions Support Solutions
These solutions assist the client in making strategic decisions regarding their products or services
Association Solutions
Associations and professional societies often face different challenges from traditional B2B companies. We have a solution set tailor-made to help drive non-dues revenue.
What We Do
"Loyalty Research Center is a valuable partner for AmeriPride, helping us to better understand our customers’ needs and our shortcomings. Their work was central to refining our strategic plan, resulting in significant financial performance improvements for us."
- Andrew Steiner, Vice President - Customer Operations, AmeriPride Services, Inc
Contact us for business inquiries or more information on how we can help you.
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931 E. 86th St.
Suite 120
Indianapolis, Indiana 46240
United States of America

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