Marketing Workshop is your full-service custom marketing research partner, using a powerful blend of custom research, advanced analytics and strategic consulting to provide the answers and insights you need to make smart decisions for your business. We’ve proudly served the custom research needs of industry-diverse clients for over 45 years, providing support for positioning, branding, targeting, segmenting, concepting, developing and refining, messaging and tracking. Marketing Workshop is marketing-minded, analytically-driven and known for our extraordinary expertise, our ingenuity and the exceptional service we provide. Our researchWISE® approach is built on our wisdom, imagination and science, bringing enlightenment to your opportunities. We look at every business issue from broader and more inventive angles than typical marketing researchers and that's why we say... We are researchWISE®. We look forward to the opportunity to serve you.
Custom B2B and B2C research, engaging qualitative and quantitative methodologies and advanced analytics to support strategy development and refinement for consumer targeting, product/program development, and marketing. Marketing Workshop successfully works with a broad variety of different industries leveraging business improvement and growth with insights - for example, Hospitality, CPG, Restaurant/Food Service, Higher Education, Travel & Tourism, Advertising Agencies & Business Consultancies, Recreational, Utility/Energy, Non-profit, and Manufacturing.