What we do:
Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.
We’ve created new energy for brands across industries, from consumer packaged goods and retail to financial services and car insurance.
We brought the wonder back to Oreo, helping the world’s leading cookie capture new share and a double-digit increase in consumption around the world. We found GEICO’s sense of humor and helped the company grow from the #8 to the #2 insurance company in the U.S. We helped transform UPS from the world’s leading shipping company to the world’s leading supply chain and logistics provider by asking, "What can Brown do for you?” and injected a sense of humanity into the world’s largest company, Walmart.
We create energy in ways far beyond traditional advertising. We’ve created a line of paint, a comprehensive design website and a platform for community engagement for Benjamin Moore. We designed a digital experience around the Cuban Missile Crisis for the JFK library that became the most awarded digital experience in the world in 2013 and is still being used as a teaching aid today. And we challenged consumers to think about faucets in a different way, commissioning famous jewelry designers from around the world to create statement piece necklaces based on Moen’s designs.
Who we are:
We are more than 500 employees from 23 different countries. We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Not only do we consistently draw fresh talent from around the world, our people stick around. And if you begin to look at some of the players on our team, they represent more than 100 years of combined Martin experience.
We pride ourselves on our culture of good and tough. Good means respect, joy, love. Tough means pushing, reaching and never settling. Having a point of view with no B.S. We treat each other well, but ask a lot of each other, too. Many companies are good and easy. And some are just plain tough. But there are precious few that are both good and tough.
Our recent accolades and press:
We began 2015 with hopes to transcend and inspire the ad industry. After landing on the cover of Adweek, earning a spot on the Creativity 50 list and being named Agency of the Year, securing 13 Cannes Lions including the Film Grand Prix for GEICO "Unskippable”, all while celebrating our 50 th anniversary, it’s safe to say we did it.
Shoot magazine dubbed us the 2015 Agency of the Year, citing our work for OREO, Walmart, GEICO, and Tie the Knot.
Our GEICO Unskippable campaign broke the mold of online video advertising, landing it in the #1 spot on Creativity’s Best of 2015 list for TV/Film.
WSJ named Unskippable as the best example of how marketers can still grab consumers’ attention in an increasingly ad-blocked world.
Fast Company believes that the luckiest brands are the ones that become a part of pop culture, and GEICO was on their list of 2015’s most creative.
Under his leadership, we had one of our best creative years, and he still doesn’t take full credit. These are just two of the reasons Joe Alexander was listed on Ad Age’s Creativity 50 list.