Providing Insights to Improve Your Business
The MSR Group provides companies with strategic insights, using a full range of qualitative and quantitative research to explore perceptions and identify opportunities. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, feasibility studies and more. Quality in-house data collection through our 150-station CATI call center and our top-rated focus group facility. Independent research services with no outsourcing.
VOICE OF THE CUSTOMER ANALYSIS
See how the APECS® system can increase customer satisfaction and drive revenue growth for your business. Capture timely, relevant feedback across multiple channels, then use these tools to improve results.