P&K Research


P&K Research specializes in product research across the entire product life cycle of food, beverage, alcohol, personal care, cosmetics, OTC drugs, and household products. Founded in 1957 by sensory research pioneers David Peryam and Bev Kroll, P&K has earned the sustained trust and loyalty of the largest CPG companies in the world. A member of the Honomichl top 50 list of research companies, P&K is the largest market research firm dedicated to product research. 

Business approach combines scientific and operational excellence to merge the science of product research with business needs. Known for pioneering research methods and statistical techniques, P&K offers a broad range of quantitative and qualitative product testing services supported by an accomplished and experienced team of client service officers (bios on website) 

P&K maintains large product and tester databases: 3,800 projects and 13,000 products in recent years provide opportunity to merge prior knowledge and current study results; large company-owned tester database make it possible to reach targeted segments in cost effective manner. 

P&K has four company owned and operated comprehensive research facilities located in key metro areas, in-house recruiting, quality control and discrimination panels, client specific panels, and enterprise wide software to organize and manage business processes and testing flow with consistency in multiple locations. Network of research partners in place for conducting product development research outside company owned sites and around the world. 


1025 Westchester Ave # 100
White Plains, New York 10604
United States of America

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