Pragmatic Marketing


Pragmatic Marketing conducts the worlds most popular product management training, with more than 85,000 course attendees from 7,000 companies in 23 countries.

Pragmatic Marketing product management and marketing course are grounded in market-driven principles that help technology companies create products people want to buy. Pragmatic Marketing sessions leverage the Pragmatic Marketing Framework , the industry standard for technology marketing. 

Product management certification from Pragmatic Marketing is the most recognized in the industry with 20,000 product managers and marketers earning the designation Pragmatic Marketing Certified. Indicative of the companys worldwide success, Pragmatic Marketing has been recognized six times by Inc. magazine as one of the fastest growing private companies in America.

Pragmatic Marketing has written about technology product management and marketing for the past decade. Today, we present at events around the world, conduct the industry's largest annual survey, and produce publications read by more than 100,000 every year.

Our thought-leadership portfolio includes:
  • The Pragmatic Marketer Magazine 
  • The Pragmatic Marketer Newsletter
  • Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Book 
  • The Strategic Role of Product Management eBook 
  • Is your Product Launch Doomed? eBook
  • The Secrets of Tuned In Leaders eBook
Annual Product Management and Marketing Survey that gets feedback every year from over 1,800 product managers and marketers around the world


8910 E. Raintree Drive
Scottsdale, Arizona 85260
United States of America

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