Rabin Research Company
Full-service b2c and b2b marketing research services (primary, secondary, database analytics, and strategy) for packaged goods, financial, healthcare/pharmaceuticals, services, insurance, entertainment, and new technology industries.
Service principles: high quality work, on-time delivery, creative study designs, strategic insights, competitive prices, exceeding expectations.
Study types: concepts, segmentation, product use/sensory, names, packages, product design, advertising, customer satisfaction, awareness/attitude/usage, tracking, pricing, problem detection, promotions, positionings, promises.
Data collection techniques: Internet/mobile, telephone, central-locations, mail, and in-person. Qualitative and quantitative methodologies.