Research Now SSI
The global leader in first-party data and data services for better insights and business decisions.
Research Now SSI is the world’s leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. Around this core asset of opted-in, managed data, the company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum, from research to marketing to advertising. In addition, the company offers automated and DIY platforms; integrated data methods; advertising campaign measurement, effectiveness and audience validation tools; research services such as data processing; computer-assisted telephone interviewing (CATI). Research Now SSI serves more than 5,800 market research, media and advertising agencies; consulting and investment firms; public opinion groups; non-profits; and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.
- Over 40 years of innovation
- 5800 customers in 94 countries
- Access to 60 million people globally
- Panels in 45+ countries
- 2,700 panel attributes
- Wide range of audience categories
- Hard-to-reach business professionals
In the News: Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data
Research Now SSI’s extensive portfolio of panel data and integrated data is now on a common platform, and is available to you programmatically, at scale! With a reach a reach that encompasses 60 million people globally and a library of 2,700 profile attributes collected directly from individuals through survey data – the largest dataset of its kind – you can benefit from a trustworthy data resource that is designed and actively managed to deliver a variety of advantages, including precise audience selection, reliability, and superior feasibility.
Recent Research: Leveling with Gen Z: Selling to the "Honest” Generation
Gen Zers, the first truly mobile-forward generation, are coming of age. As they mature, they are forming stronger brand allegiances to consumer goods and services. What does this mean for retailers who are trying to understand these new consumers and their ever-evolving purchase preferences and motivations? This report will help you better understand how to message, target, and engage with this generation as the gateway to an ongoing retail relationship.