The Value Engineers



Founded in 1986, The Value Engineers has over 30 years' of experience of strategic brand consulting to the world's leading brands.

As one of the world’s first strategic brand consultancies, we deliver purposeful brand philosophy, vision-led innovation, insightful customer understanding and marketing transformation.

We work across the globe from three bases in London, New York and Los Angeles. Last year we completed 109 projects for 53 different clients in 39 different countries.

We are part of Cello Group plc and employ 50 people drawn from a variety of agency, client and academic backgrounds as well as home-grown talent.


We believe what sets us apart is the combination of three qualities in our people; one, intellectual capacity; two, a passion for brand building; and three, a ferocious commitment to your goals. Brought together in purpose-picked project teams, they are the reasons you can rely on us to deliver smart, value-creating and practically-minded solutions for your brands.

So whoever you are, whatever your category and wherever you are throughout the world, we can help marketers like you, out-think rather than out-spend the competition.


  • A brand-centric, brand specialist approach
  • Specialist innovation consultancy across multiple categories
  • Proven track record with 30 years' experience
  • Delivering commercially-focused solutions to maximize and unlock growth
  • Stimulating and enthusiastic teams of committed Value Engineers
  • Have worked on 25% of the biggest global brands (BrandZ Most Valuable Global Brands 2010)
  • Proprietary tools and processes honed through practical use
  • Consumer-led not consumer-fed

Want another perspective? Read our clients thoughts on working with us on our web site


264 W 40th St
16th Floor
New York, New York 10018
United States of America

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