Alan Newman Research


ANR’s Richmond Focus Group Center is a spacious, modern facility used exclusively for conducting qualitative research and usability testing. This state-of-the-art space is Richmond’s premier facility for conducting B2B and consumer research, as well as accessing difficult-to-reach audiences like high-income, low-income, or medically specific populations. 
Fully renovated in 2019, it’s comfortable, attractive, and the perfect place to bring your clients when you need first-hand view of your research. The Top-Rated Facility in Richmond, VA by the Impulse Survey of Focus Group Facilities, it’s conveniently located and fully outfitted. We also offer FocusVision for live streaming of focus groups for observers who are not able to visit our facility in person.
Richmond, VA is an ideal representative of the US population because our residents are mixed demographically and represent a wide range of viewpoints.
Richmond itself is both a "Mid-Atlantic” and "Southern” market and is home to three 4-year colleges, a medical school, and several community colleges. For visitors, it’s a beautiful spot with a thriving arts community and burgeoning foodie scene. Politically, Virginia is an important state, deciding elections and representing a broad spectrum of voters.
  • on-site recruiting staff and telephone center
  • wireless Internet and Ethernet
  • separate client lounge with closed-circuit viewing
  • tiered seating
  • maximum client privacy
  • staff of professional moderators
  • writing surfaces with outlets for laptop use
Your challenges aren’t one-size-fits-all. Why should your research solutions be? Explore ANR’s range of tailor-made capabilities.
Let’s get down to the "whys” – the emotional and rational responses that give you real insight into how people perceive your brand. With a team of 6 experienced moderators and a dedicated Field Services division, we regularly customize any of the following to suit your goals.
  • Focus Groups
  • Ethnography
  • In-depth interviews: in-person, telephone, online interviews
  • Discovery Groups®
  • Individual Response Ad Testing
  • Benefit/Barrier Testing
  • Usability testing
Numbers read like novels in the right hands. There’s no limit to what a quantitative study can yield, but it has to start with meaningful data. At ANR, we employ a range of methods that supply us with excellent data—information we’ll sift into insight.
  • tracking studies
  • concept testing
  • longitudinal studies
  • phone, internet, mail, & intercept methodologies
Great qualitative research hinges on the audience. Recruiting is part art and part science, and it ensures we’ve got the right people in the room, answering all the key questions. Our in-house field services team designs and carries out successful, in-depth qualitative studies via:
  • field management of qualitative projects
  • access to difficult-to-reach audiences
  • in-house recruiting
  • The Richmond Focus Group Center
Please note: Many GPS prograMississippi place our location on the wrong side of the road! Please refer to the directions below for our correct location! Get Directions!
Getting Here: Short commutes. Minimal traffic. Getting to ANR’s facility is easy.
Located 15 miles (20 minutes) from the airport and about 5 miles (10 minutes) from downtown Richmond, we are the closest facility to both Richmond proper and Richmond International Airport.


1025 Boulders Parkway
Suite 401
Richmond, Virginia 23225
United States of America

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