Applied Marketing Science, Inc.


Market Research with Purpose

Applied Marketing Science (AMS) specializes in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support .

Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences in industrial, medical, financial, high tech, consumer and other markets. Working with clients all over the world, we use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.

AMS helps business-to-business, professional-service and consumer products and services companies. Our insights for business markets research and consulting services include Voice of the Customer, Customer Experience, Conjoint Analysis, Prototype and Concept Testing, Quality Function Deployment (QFD), Big Data Analysis, Ethnographic/Observational Research, Ideation and Co-Creation, Market Segmentation and VOC NavigatorTM. Our insights for consumer markets research and consulting services include Customer Experience, Satisfaction and Loyalty, Journey Mapping, Big Data Analysis, Advertising Claims Research and Consulting, Conjoint Analysis, Ethnographic/Observational Research, Brand Innovation, Emotional Research, Market Segmentation and Prototype/Concept Testing and Product-Market Fit.

In addition, our insights for medical markets research and consulting services include Medical Market Assessment & Sizing, Medical Ethnography, Customer Insights Training for Healthcare Markets, Customer Needs Analysis, Concept Testing for Medical Devices, Patient & Clinician Journey Mapping, and Conjoint Analysis for Healthcare Markets.

Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues, content analysis and many other types of litigation. In addition, we provide rebuttal critiques and surveys, as well as offer guidance on the deposition and trial questioning of opposing survey expert witnesses.


303 Wyman Street
Waltham, Massachusetts 2451
United States of America

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