Applied Research - West, Inc.
Applied Research-West, Inc. is a minority-owned full service market research firm. Applieds personnel excel in marketing research and analytics. They pride theMississippielves on their ability to respond quickly to client needs for information and are totally committed to high quality and innovative research and systeMississippi.
Unlike many other research firMississippi whose experience is primarily in general opinion and market research, a major strength of Applied is its emphasis on business-to-business data collection methods that have been successful at increasing response and lowering costs. Furthermore, Applied is well versed in employing various multivariate techniques in both business and household research.
The personnel at Applied have advanced degrees and all have superior marketing research credentials. Combined with practical experience in marketing management and marketing research, they offer their clients a unique blend of theoretical and real-world expertise.
Applied Research - West, Inc. can provide the following marketing research services.
quantitative survey research
qualitative research (focus groups - by web, phone or in-person - and one-on-one depth interviews)
international research (Canada, Mexico, Europe, Asia, and South America)
internet research (using consumer panels, linking an electronic survey to your website, or collecting data via E-mail)
customer data mining and modeling
secondary research (compilation and analysis of previously published materials)
Specific applications of these services include:
segmentation and target marketing
designing effective advertising messages and media plans
designing more marketable products
assessing media usage and message impact
Questionnaire development; field and tab services; data collection in-house via telephone, mail and the internet; product clinics; multivariate analysis; conjoint analysis (discrete choice modeling);