Strategic Planning & Research
Campbell Communications is a strategic planning organization providing research, marketing and communications. The firm founded by Ron Campbell in 1989, is based in New York City.
As a research and strategic development company, our most important goal, first and foremost, is to provide Information Utility (SM) to our clients. We provide Information Utility (SM) at various stages of plans development. The Information Utility (SM) offered ranges from consulting to providing reliable research that effectively informs plans development from start to finish.
Our extensive expertise build on decades of experience, spans a wide range of demographic and psychographic consumers segments, which include several multicultural segments. Our industry experience includes beverages, healthcare, packaged goods, transportation, and hospitality.
Our traditional and customized approach to both quantitative and qualitative research leads to information and insights that inform decision-making.
A Certified Minority Owned Business Enterprise
About Ron Campbell
Ron Campbell is the president and chief strategist for Campbell-Communications. Ron is a leader in strategy development and a leading researcher of multicultural markets.
Mr. Campbell’s strengths are strategic planning for marketing and advertising communications planning. He can uncover key insights that are usable and integral to successful decision making.
As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies, public and private corporations eager to create targeted marketing plans for general and multi-cultural segments. Ron has provided research and guidance to clients that include MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Gravity Media, HUD, and Royal Caribbean Cruise Lines, Seagram’s Distillery.
While at "blue chip” advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, and Coors.
Due to Ron’s expertise and experience he has been quoted in major dailies including The New York Times, and The Baltimore Times, as well as industry specific publications such as Advertising Age and CRM Magazine. Ron has a clear vision and passion for developing successful strategies along with contributing to creative development and the overarching marketing communications strategy.
Ron holds a B.S. from New York University and an MBA from the University of Illinois.
Mobile: (917) 783-1501