Consight Marketing Group
Alan Hale is the founder of Consight Marketing Group, LLC. He has an MBA in marketing and 40 years experience with over 250 projects helping companies in business to business markets grow their business. This experience is in a wide variety of B2B industries: from consumables to capital equipment, from manufacturers to wholesalers, to construction contractors to professional service organizations. This experience includes start ups to major divisions of Fortune 500 firms. He is also a contributing author to Quirks Magazine.
Consight is a combination of consulting and insight which has been developed from voice of the customer research. This extensive consulting background is combined with voice of the customer research (in-depth telephone interviews) to develop customer unique insights which are used to implement actionable strategies and tactics. This effort becomes an investment rather than just an expense.
Some of the voice of the customer research we do is customer satisfaction & loyalty, developing go-to-market strategies, lost customer analysis, new market assessments, branding & positioning research, new product/service validation, M&A marketing due diligence, segmentation and validating value propositions, channel strategy and management, employee satisfaction & alignment etc. If you are wrestling with a marketing issue call Alan at 847.800.1685.
6104 W. Warwick
Chicago, Illinois 60634
United States of America