Daniel Gonzalez & Associates


Since 1989, Dan Gonzalez has been a direct marketing and publishing consultant specializing in Hispanic direct marketing, providing strategic, creative and editorial consulting services to U.S.-based clients.

Included in his several dozen direct mail creative assignments are the Hispanic launch packages for:

  • Boardroom Inc.
  • Rodale Books
  • Latina Magazine
  • International Masters Publishers
  • Prentice Hall Direct
  • Publishers Clearing House
  • Highlights for Children & High Five Bilingüe
  • Kensington Publishing 

Direct marketing projects include:

  • original creative concepts
  • copy and design of direct mail promotions
  • customer retention efforts 

In addition to the ones listed above, other direct marketing clients have included TIME Latin America, Univision's Más magazine, Phillips Publishing, Grolier, Singer Sewing Library, Random House's Living Language, Circulo de Lectores, Meredith's Siempre Mujer, and AOL.

Nonprofit direct marketing clients have included American Red Cross, Trinity Missions, Paralyzed Veterans of America, Capuchins, and Covenant House.

Spanish editorial services include:  translation, adaptation, copy editing and proofing of publishing products for the US Hispanic market.

Editorial clients have included Rodale Books, International Masters Publishers, Prentice Hall Direct, Scholastic at Home, Guideposts and Boardroom.

Hispanic creative and design services include:

  • adaptation of direct mail promotional packages
  • full-length book design. 

Dan was Circulation Director of TIME Latin America for four years and held other managerial positions at Time Inc., Time-Life Books, Publishers Clearing House and Prentice Hall Direct.

Dan has more than 30 years experience in direct marketing and publishing and holds a BA and MBA from Columbia University.

He was a member of the DMA's Director Council Operating Committee for fourteen years (including three years as Vice Chair) and the editor of the Council's newsletter, Linea Directa, for 10 years.


To contact please email : gonzalezda@aol.com


110 Riverside Drive
Apt 16B
New York, New York 10024
United States of America