Decision Analyst, Inc.


Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.

The name "Decision Analyst" reflects the firm's unparalleled expertise in analytics as the springboard to better marketing decisions. Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing probleMississippi.

The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. TeaMississippi of industry experts focus on vertical markets.

Free Stats Software Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS? 2.0 and ChoiceModelR?. Click here to learn more

Innovation Services-Using exceptionally creative consumers in the creativity process to improve marketing and new product development. Click here to learn more

Choice Modeling-Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors. Click here to learn more

Marketing Segmentation-Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products. Click here to learn more

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional prograMississippi
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution system


604 Avenue H East
Arlington, Texas 76011
United States of America

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