Decision Point


Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize retail presence, we'll enable you to make confident, data-driven decisions. Our research services include ethnographies, conjoint studies, concept optimization, pricing research and advanced analytics. We also offer strategy development and marketing execution – including social media and digital ads.


PO Box 8051
Madison, Wisconsin 53708
United States of America