The global leader in first-party data and data services for better insights and business decisions.
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. For more information, go to www.dynata.com.
- Over 60 years of innovation
- Almost 6,000 customers in 94 countries
- Access to more than 60 million people globally
- Panels in 45+ countries
- 2,700 panel attributes
- Wide range of audience categories
- Hard-to-reach business professionals
In the News: Announcing New Name and Brand: Research Now SSI is Now Dynata
Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.” The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections of first-party data, contributed by people — consumers and business professionals — who opt-in to participate in surveys and market research. The current opinions, reactions and data that they provide are critical to organizations’ decision-making, particularly to business investment in marketing services spanning from product development and brand tracking to advertising.
Recent Research: Leveling with Gen Z: Selling to the “Honest” Generation
Gen Zers, the first truly mobile-forward generation, are coming of age. As they mature, they are forming stronger brand allegiances to consumer goods and services. What does this mean for retailers who are trying to understand these new consumers and their ever-evolving purchase preferences and motivations? This report will help you better understand how to message, target, and engage with this generation as the gateway to an ongoing retail relationship.