Gongos, Inc.


What We Solve For

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos builds a laser-sharp consumer orientation across organizations to create greater customer attraction, retention, and lifetime value.

Partnering with insights & analytics, marketing & customer experience, and innovation & strategy groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them for competitive advantage.

How We Do It

Fusing our multidisciplinary practice areas with yours, we move organizations across five dimensions of customer centricity:

  • Strategy + Consultation – Customer centricity doesn’t happen by accident. Moving from an abstract philosophy to a tangible business tactic takes understanding, organizational alignment, and a plan for action.
  • Research + Insights – Seeing the world through the eyes of your customers is invaluable to any organization’s success – that’s why we’ve been doing it since 1991. Beyond insight, we elicit deep empathy and human understanding that transcends into layers of your organization.
  • Data + Analytics – Many organizations are data rich and insight poor. We focus on finding the right data and uncovering the “why” behind it. Where data warehouses fall short, we pick up.
  • Innovation + Activation – Successful innovation is human centered, not human only. That’s why purposefully and rigorously connecting insights and foresight to business strategy is essential to optimizing your growth.
  • Design + Socialization– Creating empathy among decision makers, from the C-suite to the frontline, is as much an art as a science. Understanding the languages of learning across teams and how they best consume knowledge is as vital to decision making as the knowledge itself.

Case Studies | Thinking


150 W. 2nd Street
Suite 300
Royal Oak, Michigan 48067
United States of America