About

We provide qualitative market research with a special focus on healthcare. Let us help you understand the needs and perceptions of providers and patients within a rapidly evolving healthcare landscape.

We provide qualitative market research with a special focus on healthcare. Let us help you understand the needs and perceptions of providers and patients within a rapidly evolving healthcare landscape.

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Work

There is no substitute for healthcare experience, and ours runs the gamut of research methodologies, therapeutic areas, and audiences. Take a look at some of our areas of expertise.

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Therapeutic Experience

  • Oncology/Hematology – NSCLC, colon, gastric/GEJ, HCC, RCC, ovarian, pancreatic, head & neck, breast, CML, AML, ALL, DLBCL, MCL

  • Diabetes – DPP4s, SGLT2s, GLP1s, basal insulin, MTI, FDC injectables, BGM devices, connected care solutions

  • CNS – Multiple Sclerosis, Parkinson’s, Alzheimer’s, ADHD, sleep disorders

  • Autoimmune – Rheumatoid Arthritis, Psoriatic Arthritis, Ankylosing Spondylitis, UC, Crohn’s Disease, biologics, biosimilars

  • Cardiovascular – hypertension, dyslipidemia, A-Fib, ACS, CHF, critical limb ischemia, PE/DVT

  • Respiratory – asthma, COPD, alpha-1 deficiency, pulmonary arterial hypertension

  • Others – hospital anti-infectives, rare diseases, ophthalmics, STDs, vaccines, medical devices, EMR software, clinical trial enrollment

 

Methodology Expertise

  • Exploratory research

  • Emotional insight mining

  • Product profile assessment

  • Message testing

  • Concept testing

  • Sales aid development

  • Buying process

  • Patient journey

  • Sales simulation

  • Usability research

 

Audience Knowledge

  • Physicians

  • Nurses and NP/PAs

  • Patients and Caregivers

  • Key Opinion Leaders

  • Hospital System Administrators

  • Pharmacists

  • P&T committee members

  • Purchasing directors

  • C-suite executives

  • Sales reps

 
 

Request an Appointment

From design to execution, we have the talent and skill to create a collaborative and engaging research experience. Request an appointment to discuss how we can help you uncover powerful customer insights.

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Location

425 W Capitol Ave, Suite 213, Little Rock, Arkansas 72201, United States of America