For over 30 years, Horowitz Research has been a leading provider of turn-key qualitative and quantitative research project management, analysis and consulting. Well known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s Black, Latino, Asian, LGBTQ and disabled consumers, among others.
Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and "out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing, in addition to our full suite of quantitative service offerings.
Hispanic & Multicultural
Multiculturalism is not just what we do; it’s in our DNA. Our staff hails from around the world, giving us the global and diverse perspective necessary for understanding the nuances of today’s increasingly multicultural world. And, with over 25 years conducting in-language and in-culture research, we are the preeminent experts in Hispanic and multicultural research.
TV, Telecommunications & Media
Our roots in the cable industry go back to our founding in 1985. With seasoned cable, telecommunication, and TV experts, we are the premier consumer insights firm serving the TV and media industry.
Millennial, Digital & Mobile
Millennials and Gen Z are the first digital natives, making digital and mobile an intrinsic part of their lives. Plus, did you know that 40% of millennials and 50% of gen z are non-white? It’s time to rethink the future of media, brands, and services needs to look like to serve this up and coming consumer base
Diversity & Inclusion
Research shows that diverse teams are the most productive and most creative, but many organizations have trouble attracting diverse talent–and once they have it, retaining them. Get to the bottom of what your company needs to do to attract, engage, and retain diverse talent.
What we Do