Isurus Market Research & Consulting


About

Isurus provides strategic market research to clients in B2B and technology sectors. Clients choose Isurus when their research needs require a B2B focus, strategic insights and a senior project team.

We help clients

Understand Markets & Buyers

Buying criteria
Buyer journey
Personas
Segmentation

Size Market Opportunities

Total addressable market
Market requirements
Acquisition due diligence

 

Configure Offerings

Feature/Functions
Bundling
Pricing

Evaluate Competitors

Market scanning
Competitive profiling
Win/loss analysis

Manage Branding & Marcom

Brand positioning
Messaging/value proposition development

Improve the Customer Experience

Net promoter score
Voice of the customer

Our experience

We’ve conducted over 600 engagements with B2B clients in enterprise and SMB markets across diverse sectors. We’ve interviewed thousands of B2B buyers across a range of industries and job functions.

Our research toolbox

Our toolbox includes qualitative, quantitative and secondary research tools. Isurus tailors the approach for each engagement to fit the client’s informational needs, budget, and timeline.

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Contact

1500 District Ave.
Burlington, Massachusetts 1803
United States of America

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