Lighthouse Research


Lighthouse Research is a full-service marketing research firm and provides a wide range of quantitative and qualitative services.


Expect the same great service you've always received from Lighthouse. Founded in 1992, Lighthouse Research and Development, Inc. is a full-service marketing research firm providing broad-spectrum quantitative and qualitative services . Our suburban facility in Riverton, Utah offers 3 focus group suites and our updated downtown focus center features 4 premium focus group suites, for a total of 7 group rooms between our two Salt Lake area locations.

With more than 25 years experience in the marketing research field, we put our extensive experience and expertise to work for you by identifying your company's specific needs and designing a custom-tailored research plan to address the unique challenges and opportunities facing your company.

We work with you as a team every step of the way from the initial design meeting, to final report presentation and recommendations, and consider you to be our partners in building a research strategy designed specifically for your organization.

Our mission at Lighthouse Research is to enable you to make critical business decisions based on information collected first-hand from the most reliable source available: your customers, employees and prospects. As a team, we can help you find answers to your most important business questions.

Focus Group Image, Qualitative Research

Qualitative Research

  • Focus groups
  • Mini-groups
  • One-on-one in-depth interviews
  • Auditorium studies
  • User-tests
  • Taste tests
  • Mock juries

Headphones Image, Quantitative Research

Quantitative Research

  • Telephone surveys
  • Direct mail surveys
  • Online surveys
  • Mystery shopping
  • Employee audits
  • On-site intercept surveys
  • Brand awareness and positioning
  • Customer profiling
  • Customer migration studies
  • Customer satisfaction
  • Market feasibility studies
  • New product testing


1292 West 12700 South
Riverton, Utah 84065
United States of America

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