LRW is a leading insights and data analytics company that translates deep human understanding and sophisticated data analytics into extraordinary business success for its clients. Ranked the #1 Most Innovative Insights Firm and the #1 Global Strategic Consultancy, LRW leverages its industry-leading Marketing and Data Science team and Pragmatic Brain Science Institute® to advise top global brands on strategy, branding, communications, innovation, product development, and customer experiences. LRW works with clients across a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive, and many more. LRW consults on a range of business issues including strategy, segmentation, branding, communications, new products and customer experience. Learn more at

We're Designed To Deliver

Vast Company Resources

  • A top 25 global company and among the 5 largest individually-owned market research firms
  • 6 offices on 3 continents
  • 90+ country affiliate network
  • Top ranked Marketing and Data Science Team
  • Industry-leading Pragmatic Brain Science Institute®
  • Full global data collection capabilities, including expert field professionals
  • Best in class technology capabilities
  • Cutting-edge qualitative division

Humans Understanding Humans

For over 40 years, LRW has helped businesses use analytics and research to understand their customers. We’re challengers, wizards, techno-scientists and storytellers. We tackle business challenges with creativity, passion, and collaboration. We're humans understanding humans, so we ask. We listen. We observe.


1900 Avenue of the Stars
15th Floor
Los Angeles, California 90067
United States of America

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