What we believe:
We Fight Invisibility.
Our whole agency is built to fight invisibility. For brands, that is a reaction to the ever- increasing content that fills our feed every day. The average person is exposed to over 10,000 brand messages a day and 84% of advertising isn’t noticed or remembered. It is harder than ever to get people to pay attention, let alone be inspired to act. We know brands that are talked about grow 2.5 times their category average. And the most talked-about brands outperform their competition across every business metric.
So the antidote is to create ideas that break through the clutter and infiltrate culture in a way that gets people talking, not to blanket the market with more forgettable ads. We are purpose-built to do just that. We value creativity as a strategic tool that can impact culture and impact sales.
But Fighting Invisibility is also a promise and expectation for every Maritnite.
Three years ago, we bet on diversity as a growth driver. In nearly every study, diversity in leadership was shown to result in higher profits and employee engagement. We decided there were no excuses or rationales for the status quo. We started at the top with our leadership team. We went from 90% male and all white, to 63% female and 50% BIPOC. In 2020 43% of our new hires self-identified as Black, Indigenous, Asian/Pacific Islander, Hispanic/Latina/o/x and/or two or more races.
Who we are:
We are more than 350 people from 23 different countries. We’re writers, strategists, producers, creative technologists and wearers of many hats. We’re interested in solving problems of all shapes and sizes. We are committed to making sure everything we create, from banner ads to global brand activations, breaks through the clutter that fills our feeds.
Our recent accolades and press:
2020 was quite a year for The Martin Agency. Years of fighting to find clients who share our belief in fighting invisibility paid off across multiple accolades including Martin being named AdWeek’s 202 Adweek’s 2020 U.S. Agency of the Year.
We continued to build out our executive committee and senior agency leadership — Danny Robinson returned to his creative roots, shifting into the CCO position. We increased female executive leadership and made a number of key promotions and hires across departments that better position Martin to do the type of work needed to generate all types of impact.
And work we did. Within three weeks of the pandemic shut down we had produced work for almost 90% of our clients. The work wasn’t just a reaction to the pandemic, it was engineered to solve real problems and help our clients succeed.
Financially, we had a double-digit increase in revenue and added nine new clients to the roster, including Axe, AmeriSave, Old Navy, Simple Mobile and Centuty 21.
Our successes were celebrated: While Agency of the Year ended 2020 on a high note, we started out pretty well too, being named to the Adage 2020 list of agencies to watch. As we look forward to 2021, we look forward to continuing our growth. And to the finals of the Digiday awards, where we are finalists in five categories with work from five separate clients.
Our people were celebrated: Danny was on a tear no matter what number you choose. He was one of 50 marketing and tech leaders who delivered. Also a 40 over 40 winner. And selected by Muse to help recap creativity in 2020. We also had both Adweek Creative 100 rising talent and a and an ADCOLOR rising star. We welcomed strong creative talent and partnered up to impact culture.
Our work was celebrated: We generated buzz by bringing joy to the UPS drivers who kept us going, and playfulness to billions (with a B) of Oreo viewers stuck at home. We helped DoorDash create one of the top 25 ads of the year, and reopen a local favorite in Shoot Online’s spot of the week. We made friends with John Stamos, DJ Khaled, Idina Menzel, Chance the Rapper, RuPau , some out of work stadium icons, some ex-restaurant employees and even Lady Gaga.