Martin Agency


What we believe:

When you impact culture, you impact sales.

When Jimmy Kimmel, Ellen DeGeneres and Stephen Colbert spontaneously start talking about our clients, when our clients are a Jeopardy! clue and Wheel of Fortune reveal, when SNL parodies our man in a lady wig, we consider it both a good day and all in a day’s work. And maybe a Hump Day, too. When we impact culture, we impact sales. It’s that simple. For us, buzz is a business metric. We’ve created steady buzz around GEICO, OREO, UPS, Donate Life and Land O’Lakes, to name a few. And we’ve been doing it a long time. People still wonder, What can brown do for you? Virginia is for Lovers is one of the most recognized taglines in the tourism industry and beyond. We wrote it in 1969.

Bringing the wonder back to OREO, helped the world’s leading cookie capture new share and a double-digit increase in global consumption. Finding GEICO’s sense of humor propelled them from the #8 to the #2 auto insurance company in the U.S. Reimagining Old MacDonald to reflect that 1/3 of farmers shaping the future of agriculture are women landed Land O’Lakes in Fast Company -- and they loved it. Giving JFK’s words new life with a verified Twitter handle inspired a new generation on a modern platform.

We engineer impact that reinvigorates the relationship between brands and consumers and it drives our clients’ growth.

Who we are:

We are more than 350 people from 23 different countries. We’re writers, strategists, producers, creative technologists and wearers of many hats. We’re interested in solving problems of all shapes and sizes. We are committed to making sure everything we create, from banner ads to global brand activations, breaks through the clutter that fills our feeds.

Our recent accolades and press:

2018 marked a big year for The Martin Agency. We formed a completely new executive committee — doubling female representation and creating two new positions — and instituted a new Talent & Culture department. All with Kristen Cavallo and Karen Costello leading the charge, one of the few female CEO/CCO teams in the business.

Financially, we had a double-digit increase in revenue and added new clients to the roster, including Trident, Kohl’s, Lidl, Sling TV, and Buffalo Wild Wings.

Our successes were celebrated: Campaign US named us as a “Top 25 Agency,” one of the most influential agencies in the country over the past five decades. And Adweek named Martin as one of the “4 Creative Agencies That Ruled YouTube in 2017.”

Our people were celebrated: Chief Creative Officer Karen Costello received the 4A’s Gladiator Award and was selected for Adweek 50 — she was in good company alongside the most indispensable media, marketing and tech players making bold moves for brands, driven by intangibles like storytelling, authenticity, empathy and inclusion.

Our work was celebrated: Conan O’Brien, Al Roker, Kelly Clarkson, Blake Shelton and Stefon Diggs were some of our biggest fans this year. And campaigns including John F. Kennedy Presidential Library “Words Count” and Land O’Lakes “She-I-O” gained cultural impact, landing at the top of Ad Age’s Top Creative Ideas You Need to Know list.

Our Clients:

  • Buffalo Wild Wings
  • Chips Ahoy!
  • Discover Card
  • Donate Life
  • GolfNow
  • Hanes
  • John F. Kennedy Presidential Library and Museum
  • Kohl’s
  • Kozy Shack
  • Land O’Lakes
  • Lidl
  • Midas
  • OREO
  • Penske
  • PING
  • Purina
  • RITZ
  • Sabra
  • Sling TV
  • TIAA
  • Timberland PRO
  • Total Wireless
  • Tracfone
  • Trident
  • UPS
  • Virginia Tourism Corporation



One Shockoe Plaza
Richmond, Virginia 23219
United States of America

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