NAXION is a broadly-resourced, nimble boutique that relies on advanced research methods, data integration, and sector-focused experience to guide strategic, data-driven business decisions. Built on decades of experience and hundreds of engagements, we have supported some of the world’s largest companies in their brand and enterprise strategy. NAXION provides intelligent analysis and interpretation to guide marketing decisions that matter. Our focus is on helping companies direct the destiny of their brands and their businesses.
NAXION offers guidance in conceptualizing marketing problems, skill in devising research designs to solve them, and support in drawing strategic implications. Assignments focus on problems of tactical importance, organizational sensitivity and marketing challenge, and address such issues as brand strategy, opportunity assessment, forecasting, market tracking, segmentation, product development, pricing, positioning, and customer experience.
NAXION offers counsel and implementation support based on years of experience in key markets, including B-to-B, information technology, consumer products, energy, financial services, health & life sciences, and retail. We utilize a full portfolio of qualitative and quantitative techniques and are known for leadership in modeling and methodological innovation.