Phoenix Marketing International
Founded in 1999, Phoenix MI is one of the Top Research Firms in the U.S. and is one of the fastest-growing Market Research firms in the world. Dominating within the advertising and brand space and working in all major industries, Phoenix helps clients maximize their ad and brand impact and is dedicated to advancing its offerings and frameworks to meet its clients' ever-changing needs.
Their cloud-based TV advertising catalog, Ad Snapshots, provides an extensive source of TV advertising intelligence to their clients, offering unmatched expertise in creative coding, derived from our 20 years of working with advertisers & media companies, tied to ad performance.
Phoenix’s System 1 tools can be easily activated within our creative copy testing solution and in conjunction with our in-market ad measurement platform, which includes thousands of respondents with known ad exposure. Additionally, our approach ties directly into Phoenix’s proprietary method, Emotivation®, to uncover the emotional drivers behind consumer behavior and brand performance.
Phoenix will continue to enhance its Advertising and Brand measurement solutions, including the ongoing incorporation of Artificial Intelligence technology into their solutions and platforms. With 300+ employees across 11 offices throughout the world, Phoenix’s connected solutions deliver insights through precision to Fortune 500 clients globally.