Pragmatic Institute


Pragmatic Institute provides the world’s most popular product management, product marketing and data science training, with more than 125,000 students from over 8,000 companies on six continents.

Pragmatic Institute product management and marketing courses are grounded in market-driven principles that help technology companies create products people want to buy by leveraging the Pragmatic Framework, the industry standard for technology marketing.

Our customers are incredibly loyal, and 80% of our new business comes from word-of-mouth referrals from attendees. Students leave our courses enthusiastic about the impact they can have on their companies and ready to use the knowledge, tools and templates we provide.

Pragmatic Institute has been honored multiple times by Inc. Magazine as one of the fastest-growing private companies in America. Our instructors are considered technology thought leaders in product management, product marketing and data science, and are often asked to present at industry events and write for leading publications.

In addition to our popular courses, we provide a wide variety of tools and resources to help you get the most of your training, including:

As well as our Annual Product Management and Marketing Survey that gets feedback every year from over 1,800 product leaders around the world.



8960 E. Raintree Drive
Scottsdale, Arizona 85260
United States of America

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