disciplined radical thinking™
to drive brand reinvention
Established in 1996, SpencerHall is one of the country’s leading independent consumer research and innovation consultancies. Our goal is to inspire clients to do things differently, guiding them to a higher point of strategic clarity, consumer relevance, and brilliant new ideas.
|Proprietary research methods and routes to empathetic consumer understanding.||Digital Idea Sprints infuse outsider thinking in a disciplined way to generate breakthroughs.||Brand positioning development to forge compelling connections with consumers.|
TO THINK DIFFERENTLY, YOU NEED DIFFERENT THINKERS.
SpencerHall’s Transforum Innovation process harnesses the power of Disciplined Radical Thinking to generate big ideas. The results have proven to be truly breakthrough.
UNTIL WE HAVE ALL THE ANSWERS, WE’LL KEEP FINDING BETTER WAYS TO ASK THE QUESTIONS.
We create thinking partnerships with consumers, using “virtual ethnography” to bring their journeys and personas to life. Our highly experienced researchers incisively capture their implications and actionability.
|Engaging Millennials who believe your product isn’t right for them.||Creating a value proposition in a crowded, undifferentiated market.||Strengthening a brand's connection with consumers||Global innovation effort with regional adaptation|
For more than 20 years, SpencerHall has helped a wide range of Fortune 500 clients solve their unique business challenges. Our decades of experience, incisive thinking and industry-altering tools give us the power to truly add a new perspective and deliver real value.