YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. As the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level, our data consistently outperforms others on accuracy, as concluded by Pew Research. Combine that with our advanced analytical technology, powered by, and we are able to paint the most accurate and complete portrait of the world with ease.

Syndicated Research

YouGov's Plan and Track solution is a syndicated data platform that helps you define and understand the precise audience you need, track the effectiveness of your campaigns, and measure brand performance every single day. Built on over a decade of connected data, Plan and Track provides historical and up to the minute insights with unrivaled granularity to help brands grow.

Survey Research

RealTime research is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading Omnibus and targeted research services. As one of the most quoted research sources, we provide credible results whatever the brief.

Custom Sectors

Identify actionable insights with the help of our sector experts:

  • Academic, Political, & Public Affairs
  • Technology
  • Consumer, Retail, & Foodservice
  • Gaming & Interactive Entertainment
  • Affluent Perspective
  • Education, Family, & Youth
  • Financial Services
  • YouGov Blue


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United States of America

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